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NPC 2025

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  • NepiaN Nepia

    @Duluth said in Super Rugby 2026:

    On the NPC & SR discussion I thought I'd check how active TSF threads are

    TSF skews older and we have a few people who keep talking about how much they prefer the NPC. The subset here would be more positive to the NPC than the overall population

    The majority of NPC threads last year generally got 20-100 posts. Somewhere just below 50 seems about the average. The final got 258 posts

    Compare that to a the Highlanders. They had between 119-427 posts and they didn't have the boost of the playoff comments.

    Just skimming through the numbers I would say regular season average posting would be at least 5x higher on a SR rugby match

    (note I didn't look at any numbers after the url screw up, the NPC number are from last year)

    That 5x difference is huge given this community will be way more positive to the NPC than the general public. We have a lot of people over 45

    I was speaking to a rugby producer at Sky last week and I asked a few questions about he NPC coverage have games at the same time etc. He said doesn't matter because the audience is essentially zero. ABs, massive gap, SR, then another massive gap, NPC according to him

    Part of that is on them and NZR. In 2018 the NPC drew more viewers than the NRL (In 13 weeks v 26 weeks) yet NZR especially and Sky let the competition wilt on the vine.

    Also, on the thread count, the Super matches posters are divided between 5 teams, the NPC between 14. I'd expect the Chiefs threads to have far more posters than Waikato or BoP. Not having a go at you, but stats aren't always apples and oranges.

    DuluthD Offline
    DuluthD Offline
    Duluth
    wrote on last edited by
    #446

    @Nepia

    It’s half time in HB v Northland and no one has commented on the game since it started. Interest is low even in this self selected community

    NepiaN Dan54D 2 Replies Last reply
    5
    • nonpartizanN Offline
      nonpartizanN Offline
      nonpartizan
      wrote on last edited by nonpartizan
      #447

      Truthfully one of the reasons why I love NZ rugby is the shortened compacted windows of competition - a few months of super, a few months of the All Blacks, a few months of NPC.

      You never get bored of any aspect of NZ rugby cos it's not over saturated.

      In contrast despite coming from the NH I have no interest in watching the marathon that is nh club rugby. 9 months of the same comp? Thanks but no thanks.

      1 Reply Last reply
      1
      • DuluthD Duluth

        @Nepia

        It’s half time in HB v Northland and no one has commented on the game since it started. Interest is low even in this self selected community

        NepiaN Offline
        NepiaN Offline
        Nepia
        wrote on last edited by
        #448

        @Duluth said in Super Rugby 2026:

        @Nepia

        It’s half time in HB v Northland and no one has commented on the game since it started. Interest is low even in this self selected community

        Seriously, most of the contributors to the Magpies threads were chased away from contributing to these threads a couple of years back. Go back a few years and the Magpies threads would be quite vibrant in comparison.

        1 Reply Last reply
        2
        • A African Monkey

          @Duluth said in Super Rugby 2026:

          On the NPC & SR discussion I thought I'd check how active TSF threads are

          TSF skews older and we have a few people who keep talking about how much they prefer the NPC. The subset here would be more positive to the NPC than the overall population

          The majority of NPC threads last year generally got 20-100 posts. Somewhere just below 50 seems about the average. The final got 258 posts

          Compare that to a the Highlanders. They had between 119-427 posts and they didn't have the boost of the playoff comments.

          Just skimming through the numbers I would say regular season average posting would be at least 5x higher on a SR rugby match

          (note I didn't look at any numbers after the url screw up, the NPC number are from last year)

          That 5x difference is huge given this community will be way more positive to the NPC than the general public. We have a lot of people over 45

          I was speaking to a rugby producer at Sky last week and I asked a few questions about he NPC coverage have games at the same time etc. He said doesn't matter because the audience is essentially zero. ABs, massive gap, SR, then another massive gap, NPC according to him

          Same on social media, with people going on and on about how NPC is the superior product.

          It really isn't, they're a minority, but a very noisy minority who need to be ignored.

          DuluthD Offline
          DuluthD Offline
          Duluth
          wrote on last edited by Duluth
          #449

          @African-Monkey said in Super Rugby 2026:

          @Duluth said in Super Rugby 2026:

          On the NPC & SR discussion I thought I'd check how active TSF threads are

          TSF skews older and we have a few people who keep talking about how much they prefer the NPC. The subset here would be more positive to the NPC than the overall population

          The majority of NPC threads last year generally got 20-100 posts. Somewhere just below 50 seems about the average. The final got 258 posts

          Compare that to a the Highlanders. They had between 119-427 posts and they didn't have the boost of the playoff comments.

          Just skimming through the numbers I would say regular season average posting would be at least 5x higher on a SR rugby match

          (note I didn't look at any numbers after the url screw up, the NPC number are from last year)

          That 5x difference is huge given this community will be way more positive to the NPC than the general public. We have a lot of people over 45

          I was speaking to a rugby producer at Sky last week and I asked a few questions about he NPC coverage have games at the same time etc. He said doesn't matter because the audience is essentially zero. ABs, massive gap, SR, then another massive gap, NPC according to him

          Same on social media, with people going on and on about how NPC is the superior product.

          It really isn't, they're a minority, but a very noisy minority who need to be ignored.

          It's performative

          Judge people by what they actually do not by what they say. Posts across the whole NPC are tiny compared to SR in this self selected, high interest in rugby, community

          Every year the media covers the NPC less.

          Every year the interest in these forums goes down in NPC (despite total traffic going up and posts in SR and ABs increasing)

          There's always an excuse

          But the reality is a mixture of these:

          • People are watching NPC less
          • The games aren't interesting enough to comment on
          • The people watching don't care enough
          A 1 Reply Last reply
          5
          • nonpartizanN Offline
            nonpartizanN Offline
            nonpartizan
            wrote on last edited by nonpartizan
            #450

            IMHO NPC has been super interesting this season

            Theres been Sopoaga at Waikato - last minute wins against Auckland and Taranaki, been great to see Leicester return at Ta$man, that epic Southland comeback.... Even the teams that are getting beaten every week like counties are serving up some pretty good rugby imo.

            DuluthD 1 Reply Last reply
            0
            • nonpartizanN nonpartizan

              IMHO NPC has been super interesting this season

              Theres been Sopoaga at Waikato - last minute wins against Auckland and Taranaki, been great to see Leicester return at Ta$man, that epic Southland comeback.... Even the teams that are getting beaten every week like counties are serving up some pretty good rugby imo.

              DuluthD Offline
              DuluthD Offline
              Duluth
              wrote on last edited by Duluth
              #451

              @nonpartizan

              That's great. I'm watching most games too. However each of us is one data point. I'm not pretending there's lots of people with my rugby watching habits. The interest in the competition goes down each year and that's been happening for decades as the standard has declined

              nonpartizanN Dan54D 2 Replies Last reply
              3
              • BovidaeB Offline
                BovidaeB Offline
                Bovidae
                wrote on last edited by
                #452

                It would be interesting to see how many on here actually go to games. Sky probably only care about subscribers irrespective of the crowd numbers. I acknowledge that thousands of empty seats is not a good look, whatever the game.

                My friends and I are seriously thinking about not renewing our Chiefs season memberships. It has nothing to do with the product on the field but the BS around the whole "game experience". We've had the same seats for over 20 years. We will continue to support Waikato though.

                DuluthD 1 Reply Last reply
                3
                • DuluthD Duluth

                  @nonpartizan

                  That's great. I'm watching most games too. However each of us is one data point. I'm not pretending there's lots of people with my rugby watching habits. The interest in the competition goes down each year and that's been happening for decades as the standard has declined

                  nonpartizanN Offline
                  nonpartizanN Offline
                  nonpartizan
                  wrote on last edited by
                  #453

                  @Duluth said in Super Rugby 2026:

                  @nonpartizan

                  That's great. I'm watching most games too. However each of us is one data point. I'm not pretending there's lots of people with my rugby watching habits. The interest in the competition goes down each year and that's been happening for decades as the standard has declined

                  Fair enough.

                  Aside from the rugby I just love the vibe/aesthetic of the NPC - it has a real community/grassroots feel to it..... Even when they cut to people in the crowd it's workaday families having a day/evening out at the game who are relatable people.

                  So much of modern sport is watching millionaire divas and all the bs that comes with it. The NPC feels like a real.antidote to that and a throwback.

                  1 Reply Last reply
                  1
                  • BovidaeB Bovidae

                    It would be interesting to see how many on here actually go to games. Sky probably only care about subscribers irrespective of the crowd numbers. I acknowledge that thousands of empty seats is not a good look, whatever the game.

                    My friends and I are seriously thinking about not renewing our Chiefs season memberships. It has nothing to do with the product on the field but the BS around the whole "game experience". We've had the same seats for over 20 years. We will continue to support Waikato though.

                    DuluthD Offline
                    DuluthD Offline
                    Duluth
                    wrote on last edited by
                    #454

                    @Bovidae said in Super Rugby 2026:

                    It would be interesting to see how many on here actually go to games

                    Since I came back to NZ in 2013 until I had a kid in 2022 I attended almost every game at Eden Park - NPC, SR & ABs

                    @Bovidae said in Super Rugby 2026:

                    Sky probably only care about subscribers irrespective of the crowd numbers.

                    I asked the producer about that and he thought that Sky management sees the NPC as a burden and they want the games over as fast as possible. Interest is so low. I presume they are delighted about the new deal

                    1 Reply Last reply
                    2
                    • nonpartizanN Offline
                      nonpartizanN Offline
                      nonpartizan
                      wrote on last edited by
                      #455

                      Oh, one thing I also like about NPC is how you see Super rugby teammates going against each other - Christian Lio Willie v Havili & Blackadder now for instance.

                      Its just a nice little wrinkle that for some reason I find cool.

                      1 Reply Last reply
                      3
                      • DuluthD Duluth

                        @African-Monkey said in Super Rugby 2026:

                        @Duluth said in Super Rugby 2026:

                        On the NPC & SR discussion I thought I'd check how active TSF threads are

                        TSF skews older and we have a few people who keep talking about how much they prefer the NPC. The subset here would be more positive to the NPC than the overall population

                        The majority of NPC threads last year generally got 20-100 posts. Somewhere just below 50 seems about the average. The final got 258 posts

                        Compare that to a the Highlanders. They had between 119-427 posts and they didn't have the boost of the playoff comments.

                        Just skimming through the numbers I would say regular season average posting would be at least 5x higher on a SR rugby match

                        (note I didn't look at any numbers after the url screw up, the NPC number are from last year)

                        That 5x difference is huge given this community will be way more positive to the NPC than the general public. We have a lot of people over 45

                        I was speaking to a rugby producer at Sky last week and I asked a few questions about he NPC coverage have games at the same time etc. He said doesn't matter because the audience is essentially zero. ABs, massive gap, SR, then another massive gap, NPC according to him

                        Same on social media, with people going on and on about how NPC is the superior product.

                        It really isn't, they're a minority, but a very noisy minority who need to be ignored.

                        It's performative

                        Judge people by what they actually do not by what they say. Posts across the whole NPC are tiny compared to SR in this self selected, high interest in rugby, community

                        Every year the media covers the NPC less.

                        Every year the interest in these forums goes down in NPC (despite total traffic going up and posts in SR and ABs increasing)

                        There's always an excuse

                        But the reality is a mixture of these:

                        • People are watching NPC less
                        • The games aren't interesting enough to comment on
                        • The people watching don't care enough
                        A Offline
                        A Offline
                        African Monkey
                        wrote on last edited by
                        #456

                        @Duluth said in NPC 2025:

                        @African-Monkey said in Super Rugby 2026:

                        @Duluth said in Super Rugby 2026:

                        On the NPC & SR discussion I thought I'd check how active TSF threads are

                        TSF skews older and we have a few people who keep talking about how much they prefer the NPC. The subset here would be more positive to the NPC than the overall population

                        The majority of NPC threads last year generally got 20-100 posts. Somewhere just below 50 seems about the average. The final got 258 posts

                        Compare that to a the Highlanders. They had between 119-427 posts and they didn't have the boost of the playoff comments.

                        Just skimming through the numbers I would say regular season average posting would be at least 5x higher on a SR rugby match

                        (note I didn't look at any numbers after the url screw up, the NPC number are from last year)

                        That 5x difference is huge given this community will be way more positive to the NPC than the general public. We have a lot of people over 45

                        I was speaking to a rugby producer at Sky last week and I asked a few questions about he NPC coverage have games at the same time etc. He said doesn't matter because the audience is essentially zero. ABs, massive gap, SR, then another massive gap, NPC according to him

                        Same on social media, with people going on and on about how NPC is the superior product.

                        It really isn't, they're a minority, but a very noisy minority who need to be ignored.

                        It's performative

                        Judge people by what they actually do not by what they say. Posts across the whole NPC are tiny compared to SR in this self selected, high interest in rugby, community

                        Every year the media covers the NPC less.

                        Every year the interest in these forums goes down in NPC (despite total traffic going up and posts in SR and ABs increasing)

                        There's always an excuse

                        But the reality is a mixture of these:

                        • People are watching NPC less
                        • The games aren't interesting enough to comment on
                        • The people watching don't care enough

                        I'm not gonna lie, the last time I genuinely followed the comp was 2022 with Auckland. I didn't follow it in 2021 as we got booted out of it. I think when we lost the final in 2020 to Ta$man was when I really stopped caring as I just shrugged my shoulders and moved on. I used to be filthy if Auckland lost a game before then (I still get annoyed when the Blues drop a game). Now I just see it as a chance to throw up some kids and hope we find some good ones for the Blues, and now being based in Perth, the time difference makes it even tougher.

                        Pre covid, I used to watch most NPC.

                        1 Reply Last reply
                        1
                        • DuluthD Duluth

                          @Nepia

                          It’s half time in HB v Northland and no one has commented on the game since it started. Interest is low even in this self selected community

                          Dan54D Offline
                          Dan54D Offline
                          Dan54
                          wrote on last edited by
                          #457

                          @Duluth said in NPC 2025:

                          @Nepia

                          It’s half time in HB v Northland and no one has commented on the game since it started. Interest is low even in this self selected community

                          Well I never comment on tests during halftime, or super, guess that means I not interested in any rugby. Funny enough, I can enjoy game without telling everyone online what I think while it on.

                          DuluthD 1 Reply Last reply
                          1
                          • DuluthD Duluth

                            @nonpartizan

                            That's great. I'm watching most games too. However each of us is one data point. I'm not pretending there's lots of people with my rugby watching habits. The interest in the competition goes down each year and that's been happening for decades as the standard has declined

                            Dan54D Offline
                            Dan54D Offline
                            Dan54
                            wrote on last edited by Dan54
                            #458

                            @Duluth said in NPC 2025:

                            @nonpartizan

                            That's great. I'm watching most games too. However each of us is one data point. I'm not pretending there's lots of people with my rugby watching habits. The interest in the competition goes down each year and that's been happening for decades as the standard has declined

                            I would suggest that the viewing etc has declined as people have got access to more sports to watch. And many now just watch highlight packages as concentration level not great for a couple of hours. I am quite confident it is same in almost every sport, ie; who even watches cricket these days, used to be real popular. Sport in general is taking less time in our lives.
                            I will add I know people ( a few at gold club etc) who don't watch test rugby on tv anymore as they don't keep Pay tv just to watch it.
                            I would bet there very few sports that get more viewing than they did 10-20 years ago

                            1 Reply Last reply
                            1
                            • Dan54D Offline
                              Dan54D Offline
                              Dan54
                              wrote on last edited by
                              #459

                              Bottom line is there is a few who want to see NPC disappear and for some reason are death riding it. Then in a few years they will want super to go and just have tests on tv. It's a fact when NPC etc was obviously at most popular, there was no super above it, and ABs played about 4-6 tests max a year! Geez I still enjoy watching college rugby on tv. Moan about corwds etc , but as Nepia rightfully pointed out instead of 5 NZ teams there are 14 to spread support amongst. Crowds will probably go down a bit next year as it goes on FTA and accessable to everyone with a tv.

                              1 Reply Last reply
                              1
                              • DuluthD Duluth

                                On the NPC & SR discussion I thought I'd check how active TSF threads are

                                TSF skews older and we have a few people who keep talking about how much they prefer the NPC. The subset here would be more positive to the NPC than the overall population

                                The majority of NPC threads last year generally got 20-100 posts. Somewhere just below 50 seems about the average. The final got 258 posts

                                Compare that to a the Highlanders. They had between 119-427 posts and they didn't have the boost of the playoff comments.

                                Just skimming through the numbers I would say regular season average posting would be at least 5x higher on a SR rugby match

                                (note I didn't look at any numbers after the url screw up, the NPC number are from last year)

                                That 5x difference is huge given this community will be way more positive to the NPC than the general public. We have a lot of people over 45

                                I was speaking to a rugby producer at Sky last week and I asked a few questions about he NPC coverage have games at the same time etc. He said it doesn't matter because the audience is essentially zero. ABs, massive gap, SR, then another massive gap, NPC according to him

                                U Offline
                                U Offline
                                UpTheHarbs
                                wrote on last edited by UpTheHarbs
                                #460

                                @Duluth said in NPC 2025:

                                I was speaking to a rugby producer at Sky last week and I asked a few questions about he NPC coverage have games at the same time etc. He said it doesn't matter because the audience is essentially zero. ABs, massive gap, SR, then another massive gap, NPC according to him

                                The production budget for NPC is also a fraction of that of ABs/SR, so that's why there's no pre/post-match shows/analysis.

                                1 Reply Last reply
                                0
                                • taniwharugbyT Offline
                                  taniwharugbyT Offline
                                  taniwharugby
                                  wrote on last edited by
                                  #461

                                  How good is afternoon rugby though, have to think players enjoy it more too.

                                  boobooB BovidaeB 2 Replies Last reply
                                  5
                                  • Dan54D Offline
                                    Dan54D Offline
                                    Dan54
                                    wrote on last edited by
                                    #462

                                    Exactly mate, Mrs was telling mates how much she enjoyed the shield game last week(even though we lost it) , afternoon game in sun was great,

                                    1 Reply Last reply
                                    1
                                    • antipodeanA Offline
                                      antipodeanA Offline
                                      antipodean
                                      wrote on last edited by
                                      #463

                                      SR is the NPC of the modern professional era. This isn't the Ranfurly Shield we're talking about, the NPC has a generation or two of support and with the advent of SR at least another generation is otherwise engaged, as I suspect are the average viewers as that's where the talent lies.

                                      1 Reply Last reply
                                      3
                                      • R Offline
                                        R Offline
                                        reprobate
                                        wrote on last edited by
                                        #464

                                        If the ABs played in it, and it was on during the day, I'd go most weeks. And in preference to Super rugby at night.

                                        M 1 Reply Last reply
                                        1
                                        • S Do not disturb
                                          S Do not disturb
                                          Steven Harris
                                          wrote on last edited by
                                          #465

                                          I personally still love the NPC and following the Taniwha plus a couple other teams that I have ties to.
                                          Its still the best comp in terms of seeing what new talent is coming through
                                          Nobody turns up to first class cricket but it’s still the main pathway in terms of identifying new talent
                                          I know after Northlands back to back wins the social engagement on the Taniwha FB site has been massive.
                                          Fair to say we have been starved of success hence people have come out of the woodwork over last couple of weeks
                                          My interest in Super Rugby is a 6/10 but I’m more likely to follow the teams that have Taniwha players running around in their squads.
                                          I do have a massive soft spot for Moana Pacifika and I will say the game against the Blues this year at North Harbour stadium was the best live super rugby game experience I have had in a very long time
                                          One thing I will say I have never abandoned the Taniwha through the bad (and it’s fair to say there’s been some very bad over the years ) because every now again they surprise me .

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